How to Pick the Best CRM Option for Your Gym

The fitness industry has several options for customer relationship management (CRM) software. CRM systems keep track of all digital activity between your club and its members or prospective members. All interaction—web page views, text messages, email correspondence, social media, even phone calls—are documented and logged on the customer record for various club departments to access […]

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Is your gym email marketing compliant with CAN-SPAM?

Are you about to get zapped for non-compliance? I hope not ? but this guide will give you a good overview to see if you are abiding by current regulations. What is CAN-SPAM? The simple overview of the CAN-SPAM Act is a set of regulations that give email recipients the right to opt-out of businesses […]

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