Do you have a complete picture of your customer? One of the many benefits of a customer relationship management (CRM) system is that it gives you a complete picture of your customer along every step of their buyer’s journey. In other words, it creates a 360 view of your current and prospective customers. This contextual […]
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“If you can’t measure it, you can’t manage it.” ? ? This quote by Peter Drucker is one of my favorites. Measurable data points are imperative to your sales and marketing teams’ success. Here are the top 5 key KPI’s your health club should be tracking within HubSpot, Salesforce, or a similar business intelligence tool. […]
What is the first thing that comes to your mind when someone mentions “club membership”? Most people think of acquiring new customers. “What special or free offer can we make to entice prospects to convert?” This one-track mindset can not only sabotage your sales revenue but negatively affect your cultivation of members for long-term relationships. You could […]
What HubSpot tools are in your sales team’s arsenal? Are you currently using tasks as your main way to track your sales reps’ follow up? How many overdue tasks do you have in your account? (A lot, I know!) Are you using HubSpot templates to follow up with your prospects? If so, you are creating […]
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Text Messaging for Gyms & Health Clubs A text message or SMS (short message service) is a highly engaging tool that membership teams can utilize for prospecting outreach. By integrating text messages into your CRM system, you can: see how many texts are being sent identify which membership reps are sending texts automate text messages […]
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Twist is the easiest way to integrate your existing customer data into Hubspot or Salesforce.
