Salesforce for Gyms & Health Clubs

Thinking about using Salesforce at your club? Here are some pros! Salesforce is a robust CRM platform that serves a variety of industries and purposes. Fitness clubs like Equinox and Planet Fitness have reportedly adopted this CRM as a one-stop-shop for all things sales and marketing. What are the pros of using Salesforce at your […]

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Ask the Expert: Video Prospecting for Gyms and Health Clubs

How do you stand out in your prospects’ inbox? It is estimated that by 2021 over 320 billion emails will be sent per day. This high volume makes it increasingly important to send creative and compelling content that will actually be read by your sales prospects. What’s the secret? Sales reps that utilize video in their prospecting […]

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What does CCPA Mean for the Fitness Industry?

Regulations are coming—what is your compliance plan? The General Data Protection Regulation (GDPR) launched May 25, 2018. This law raised the standards for businesses and how they manage their customers’ personal data. GDPR regulates data privacy for businesses in the European Union and companies that target customers in the EU. Effective January 1, 2020 the California Consumer […]

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