Auditing the Tech Stack at Your Gym

What technology platforms will provide the best experience for your members and non-members? The Importance of a Technology Audit When was the last time you updated your club’s technology? Old systems aren’t just a waste of your team’s time and energy—they are also a nuisance for your client base. Too many disparate pieces of technology […]

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HubSpot Pricing for Gyms & Health Clubs

How much is HubSpot? I get this question a lot. In an effort to be more customer-centric, HubSpot has simplified its pricing structure a bit… but, as of this writing, it is still fairly complicated. The goal of this article is to give you a HubSpot pricing overview that is simple and easy to understand. HubSpot – Pricing […]

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4 Benefits of a 360 Customer View in a CRM Platform

Do you have a complete picture of your customer? One of the many benefits of a customer relationship management (CRM) system is that it gives you a complete picture of your customer along every step of their buyer’s journey. In other words, it creates a 360 view of your current and prospective customers. This contextual […]

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5 CRM KPI’s Your Gym Should Track

“If you can’t measure it, you can’t manage it.”  ? ? This quote by Peter Drucker is one of my favorites. Measurable data points are imperative to your sales and marketing teams’ success. Here are the top 5 key KPI’s your health club should be tracking within HubSpot, Salesforce, or a similar business intelligence tool. […]

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Are you Leaving Millions on the Table?

What is the first thing that comes to your mind when someone mentions “club membership”? Most people think of acquiring new customers. “What special or free offer can we make to entice prospects to convert?” This one-track mindset can not only sabotage your sales revenue but negatively affect your cultivation of members for long-term relationships. You could […]

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HubSpot CRM + SMS: Text Message Options for Gyms

Text Messaging for Gyms & Health Clubs A text message or SMS (short message service) is a highly engaging tool that membership teams can utilize for prospecting outreach. By integrating text messages into your CRM system, you can: see how many texts are being sent identify which membership reps are sending texts automate text messages […]

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