A CRM system is now at the core of every growing business to create a great customer experience for health club members and prospective members. CRM’s organize customer and prospect data and also serve to manage customer relationships & communication.
In 2018, we found CRM usage increased from 56% to 74%.* Are you currently using a CRM at your health club?
What are the top 3 best CRM vendors?
Salesforce has been one of the top CRM providers for many years. Salesforce is typically best for healthcare and franchisee models or health clubs looking for complex database structuring or integration of health data (read more on Salesforce HIPAA Compliance).
HubSpot is best mid-level to bottom of large tier option for health clubs in need of an easy-to-use solution. HubSpot’s user interface within the platform is fairly intuitive which makes it suitable for low tech teams.
It is not surprising that Microsoft Dynamics CRM is growing in popularity recently. It has a robust set of features & functionality that spans multiple departments (sales, service, finance, ops) built into the platform.
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Questions about a CRM platform for your health club?
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Article by: Lindsey Leemis, CEO & Founder of Twist