How to save time with email marketing We work with many fitness clubs that have multiple sites. This can cause a slight headache with email marketing when you want to send the same message to recipients in different locations. Replicating email after email for each site can be a drag, especially when the emails are [...]
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The workforce will be different after COVID-19. Because of the coronavirus shutdowns, gyms and fitness studios are facing the same challenges as many other businesses around the country: forced to lay off employees and struggling to pay rent, insurance, and other bills. When life returns to “normal” there is a good chance your employee base will be [...]
The term ABM has been thrown around recently—along with AI and a few other things marketers try to ignore—but ABM is coming on with full steam. According to Terminus, more than 60% of companies plan to launch an ABM-based campaign in the next year. What is Account-Based Marketing or ABM? Account-Based Marketing (ABM) is all [...]
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Thinking about using Salesforce at your club? Here are some pros! Salesforce is a robust CRM platform that serves a variety of industries and purposes. Fitness clubs like Equinox and Planet Fitness have reportedly adopted this CRM as a one-stop-shop for all things sales and marketing. What are the pros of using Salesforce at your [...]
How do you stand out in your prospects’ inbox? It is estimated that by 2021 over 320 billion emails will be sent per day. This high volume makes it increasingly important to send creative and compelling content that will actually be read by your sales prospects. What’s the secret? Sales reps that utilize video in their prospecting [...]
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Regulations are coming—what is your compliance plan? The General Data Protection Regulation (GDPR) launched May 25, 2018. This law raised the standards for businesses and how they manage their customers’ personal data. GDPR regulates data privacy for businesses in the European Union and companies that target customers in the EU. Effective January 1, 2020 the California Consumer [...]
Read More... from What does CCPA Mean for the Fitness Industry?
