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What does CCPA Mean for the Fitness Industry?

Regulations are coming—what is your compliance plan? The General Data Protection Regulation (GDPR) launched May 25, 2018. This law raised the standards for businesses and how they manage their customers’ personal data. GDPR regulates data privacy for businesses in the European Union and companies that target customers in the EU. Effective January 1, 2020 the California Consumer [...]

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Benefits of Integrating Your NPS with Your CRM

“How likely are you to recommend us?” You’ve probably been asked this question each and every time you’ve purchased something. Word-of-mouth referrals are a top source of lead generation, particularly for service-oriented businesses like fitness centers and health clubs. This customer feedback is common in today’s competitive marketplace. One type of such feedback is Net [...]

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Auditing the Tech Stack at Your Gym

What technology platforms will provide the best experience for your members and non-members? The Importance of a Technology Audit When was the last time you updated your club’s technology? Old systems aren’t just a waste of your team’s time and energy—they are also a nuisance for your client base. Too many disparate pieces of technology [...]

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Ask the Expert: Alexa & Google Voice for Health Clubs

Hey Google, what time is my cycle class? In 2017, about 13% of U.S. households owned a voice-activated smart speaker. That number is expected to rise to 55% of American households by 2022. The voice technology space is rapidly gaining more and more users as capabilities increase. Our CEO, Lindsey Leemis, recently sat down with [...]

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HubSpot Pricing for Gyms & Health Clubs

How much is HubSpot? I get this question a lot. In an effort to be more customer-centric, HubSpot has simplified its pricing structure a bit… but, as of this writing, it is still fairly complicated. The goal of this article is to give you a HubSpot pricing overview that is simple and easy to understand. HubSpot – Pricing [...]

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4 Benefits of a 360 Customer View in a CRM Platform

Do you have a complete picture of your customer? One of the many benefits of a customer relationship management (CRM) system is that it gives you a complete picture of your customer along every step of their buyer’s journey. In other words, it creates a 360 view of your current and prospective customers. This contextual [...]

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