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5 CRM KPI’s Your Gym Should Track

“If you can’t measure it, you can’t manage it.”  ? ? This quote by Peter Drucker is one of my favorites. Measurable data points are imperative to your sales and marketing teams’ success. Here are the top 5 key KPI’s your health club should be tracking within HubSpot, Salesforce, or a similar business intelligence tool. [...]

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Are you Leaving Millions on the Table?

What is the first thing that comes to your mind when someone mentions “club membership”? Most people think of acquiring new customers. “What special or free offer can we make to entice prospects to convert?” This one-track mindset can not only sabotage your sales revenue but negatively affect your cultivation of members for long-term relationships. You could [...]

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HubSpot CRM + SMS: Text Message Options for Gyms

Text Messaging for Gyms & Health Clubs A text message or SMS (short message service) is a highly engaging tool that membership teams can utilize for prospecting outreach. By integrating text messages into your CRM system, you can: see how many texts are being sent identify which membership reps are sending texts automate text messages [...]

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How to Pick the Best CRM Option for Your Gym

The fitness industry has several options for customer relationship management (CRM) software. CRM systems keep track of all digital activity between your club and its members or prospective members. All interaction—web page views, text messages, email correspondence, social media, even phone calls—are documented and logged on the customer record for various club departments to access [...]

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Is your gym email marketing compliant with CAN-SPAM?

Are you about to get zapped for non-compliance? I hope not ? but this guide will give you a good overview to see if you are abiding by current regulations. What is CAN-SPAM? The simple overview of the CAN-SPAM Act is a set of regulations that give email recipients the right to opt-out of businesses [...]

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