The workforce will be different after COVID-19. Because of the coronavirus shutdowns, gyms and fitness studios are facing the same challenges as many other businesses around the country: forced to lay off employees and struggling to pay rent, insurance, and other bills. When life returns to “normal” there is a good chance your employee base will be […]
The term ABM has been thrown around recently—along with AI and a few other things marketers try to ignore—but ABM is coming on with full steam. According to Terminus, more than 60% of companies plan to launch an ABM-based campaign in the next year. What is Account-Based Marketing or ABM? Account-Based Marketing (ABM) is all […]
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Regulations are coming—what is your compliance plan? The General Data Protection Regulation (GDPR) launched May 25, 2018. This law raised the standards for businesses and how they manage their customers’ personal data. GDPR regulates data privacy for businesses in the European Union and companies that target customers in the EU. Effective January 1, 2020 the California Consumer […]
Read More… from What does CCPA Mean for the Fitness Industry?
“How likely are you to recommend us?” You’ve probably been asked this question each and every time you’ve purchased something. Word-of-mouth referrals are a top source of lead generation, particularly for service-oriented businesses like fitness centers and health clubs. This customer feedback is common in today’s competitive marketplace. One type of such feedback is Net […]
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What technology platforms will provide the best experience for your members and non-members? The Importance of a Technology Audit When was the last time you updated your club’s technology? Old systems aren’t just a waste of your team’s time and energy—they are also a nuisance for your client base. Too many disparate pieces of technology […]
Do you have a complete picture of your customer? One of the many benefits of a customer relationship management (CRM) system is that it gives you a complete picture of your customer along every step of their buyer’s journey. In other words, it creates a 360 view of your current and prospective customers. This contextual […]
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Twist is the easiest way to integrate your existing customer data into Hubspot or Salesforce.
