How to save time with email marketing We work with many fitness clubs that have multiple sites. This can cause a slight headache with email marketing when you want to send the same message to recipients in different locations. Replicating email after email for each site can be a drag, especially when the emails are […]
Read More… from HubSpot Email Marketing Hack for Large Health Clubs
The workforce will be different after COVID-19. Because of the coronavirus shutdowns, gyms and fitness studios are facing the same challenges as many other businesses around the country: forced to lay off employees and struggling to pay rent, insurance, and other bills. When life returns to “normal” there is a good chance your employee base will be […]
The term ABM has been thrown around recently—along with AI and a few other things marketers try to ignore—but ABM is coming on with full steam. According to Terminus, more than 60% of companies plan to launch an ABM-based campaign in the next year. What is Account-Based Marketing or ABM? Account-Based Marketing (ABM) is all […]
Read More… from What the heck is ABM and how do I use this at my health club?
How do you stand out in your prospects’ inbox? It is estimated that by 2021 over 320 billion emails will be sent per day. This high volume makes it increasingly important to send creative and compelling content that will actually be read by your sales prospects. What’s the secret? Sales reps that utilize video in their prospecting […]
Read More… from Ask the Expert: Video Prospecting for Gyms and Health Clubs
Regulations are coming—what is your compliance plan? The General Data Protection Regulation (GDPR) launched May 25, 2018. This law raised the standards for businesses and how they manage their customers’ personal data. GDPR regulates data privacy for businesses in the European Union and companies that target customers in the EU. Effective January 1, 2020 the California Consumer […]
Read More… from What does CCPA Mean for the Fitness Industry?
“How likely are you to recommend us?” You’ve probably been asked this question each and every time you’ve purchased something. Word-of-mouth referrals are a top source of lead generation, particularly for service-oriented businesses like fitness centers and health clubs. This customer feedback is common in today’s competitive marketplace. One type of such feedback is Net […]
Read More… from Benefits of Integrating Your NPS with Your CRM
