Thinking about using Salesforce at your club? Here are some pros! Salesforce is a robust CRM platform that serves a variety of industries and purposes. Fitness clubs like Equinox and Planet Fitness have reportedly adopted this CRM as a one-stop-shop for all things sales and marketing. What are the pros of using Salesforce at your […]
Ask the Expert: Video Prospecting for Gyms and Health Clubs
How do you stand out in your prospects’ inbox? It is estimated that by 2021 over 320 billion emails will be sent per day. This high volume makes it increasingly important to send creative and compelling content that will actually be read by your sales prospects. What’s the secret? Sales reps that utilize video in their prospecting […]
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What does CCPA Mean for the Fitness Industry?
Regulations are coming—what is your compliance plan? The General Data Protection Regulation (GDPR) launched May 25, 2018. This law raised the standards for businesses and how they manage their customers’ personal data. GDPR regulates data privacy for businesses in the European Union and companies that target customers in the EU. Effective January 1, 2020 the California Consumer […]
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Benefits of Integrating Your NPS with Your CRM
“How likely are you to recommend us?” You’ve probably been asked this question each and every time you’ve purchased something. Word-of-mouth referrals are a top source of lead generation, particularly for service-oriented businesses like fitness centers and health clubs. This customer feedback is common in today’s competitive marketplace. One type of such feedback is Net […]
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4 Benefits of a 360 Customer View in a CRM Platform
Do you have a complete picture of your customer? One of the many benefits of a customer relationship management (CRM) system is that it gives you a complete picture of your customer along every step of their buyer’s journey. In other words, it creates a 360 view of your current and prospective customers. This contextual […]
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5 CRM KPI’s Your Gym Should Track
“If you can’t measure it, you can’t manage it.” ? ? This quote by Peter Drucker is one of my favorites. Measurable data points are imperative to your sales and marketing teams’ success. Here are the top 5 key KPI’s your health club should be tracking within HubSpot, Salesforce, or a similar business intelligence tool. […]