Are you about to get zapped for non-compliance? I hope not ? but this guide will give you a good overview to see if you are abiding by current regulations.
What is CAN-SPAM?
The simple overview of the CAN-SPAM Act is a set of regulations that give email recipients the right to opt-out of businesses who are emailing them.
Fees for non-compliance or negligence to not provide an opt-out
Penalties for non-compliance are quite costly, upwards of up to $42,530 per send! Woohoo cha-ching! ?
Email Regulations Overview
The main overview of maintaining compliance for gyms who are doing email marketing is:
- Having an audit log of those who have opted out of email communication.
- List maintenance. Under the regulation, you are supposed to honor the unsubscribe within 10 business days. But it should be immediate & automated by a CRM or list management system.
- Providing an opt-out & communication subscription options on each email.
- Including your address on each email sent.
Gym – Email Marketing Compliance
For gyms who are doing email marketing to various segments (lists), it is important for them to maintain correct lists & audit logs, especially for non-member emails to avoid fines & penalties. Data maintenance & health is vitally important in the realm of digital marketing!
Additional resources:
Data = Your Gyms Most Valuable Asset
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Disclaimer: This article is not intended to be a legal guide to CAN-SPAM or give any advice on compliance and Twist Integrations takes no liability. Please discuss any decision you make with an attorney that specializes in email compliance.
Article by: Lindsey Leemis, CEO & Founder of Twist
