Thinking about using Salesforce at your club? Here are some pros!
Salesforce is a robust CRM platform that serves a variety of industries and purposes. Fitness clubs like Equinox and Planet Fitness have reportedly adopted this CRM as a one-stop-shop for all things sales and marketing. What are the pros of using Salesforce at your club?
Pro #1: you can manage both prospective and current members through one system.
Using the same platform for all of your member-facing interactions creates a 360-view of your members, making it easier for your team to build context on each contact and communicate consistently. Ultimately this consistency eliminates disjointed communication and creates a more enjoyable experience for the end-user.
Pro #2: Salesforce is extremely customizable.
Fitness-specific CRMs like Club OS or Gym Sales offer out-of-the-box solutions that are limited in capabilities and the ability to customize. Not Salesforce! You can create custom fields, personalize objects, customize page layouts for different users, and so much more.
Pro #3: it’s more than just sales and marketing.
Salesforce listens to its customers and builds new functionalities based on consumer feedback. This chart, taken from Salesforce’s Trailhead portal, shows the variety of tools available for your individualized needs.
| You need to: | So Salesforce gives you: |
| Sell to prospects and customers | Leads and Opportunities to manage sales |
| Help customers after the sale | Cases and Communities for customer engagement |
| Work on the go | The customizable Salesforce mobile app |
| Collaborate with coworkers, partners, and customers | Chatter and Communities to connect your company |
| Market to your audience | Marketing Cloud to manage your customer journeys |
Pro #4: resources are at your fingertips (literally).
Learning a new technology system can be overwhelming. Salesforce’s free Trailhead program helps you learn how to use and optimize the system through hands-on training. Earn badges as you complete challenges and you’ll be a pro in no time at all.
Thinking about adopting Salesforce for your gym or health club?
Contact us to learn more today!
